Campaign, Branding, Poster

MIC is a clothing brand I created to respond to the cultural experience as a Chinese immigrant in southern California. The term “Made in China” has always been a hidden label, which led to the impression of cheap, fake, and mass production. I intend to use MIC’s wearables as a vehicle to redirect people’s perspective of Made-in-China and to raise the awareness of Chinese culture. MIC is planning to run a guerrilla campaign, which will be a human scale pop-up store.