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Open Chapter
Earth Guidebook
Carry( )On
Oddly Satisfying Kit
Seem to See
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The Nature of the East
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Open Chapter

(CULTURAL EVENT BRAND IDENTITY & VISUAL SYSTEM)

 No fixed script.
     没有剧本。

Aging and retirement are inevitable life transitions, yet they are often reduced to fixed social labels. Open Chapter challenges these narratives through a community event that invites people to rethink the topic with openness, agency, and curiosity, using markets, games, and immersive experiences as platforms for engagement.

The concept begins with “tearing off labels.” Tearing is not resistance, but an act of initiative. This idea informs a visual system built on free-form compositions, layered graphics, and non-linear structures.